If you are stuck with the question “Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?” and are not able to proceed during the Measure mobile effectively Assessment Exam, you no longer have to worry. I have come up with the correct answer to your question.
Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?
Options
- Realize the customer journey can be very long and complex, and put together a proposal to incorporate data-driven attribution.
- Remind your company that what you should be measuring is transactions, not customer behavior. The only touchpoint that matters is the last click.
- Assume the data is correct and advise your company to invest in the channels that are clearly performing best and reduce mobile investment.
- All that matters is that the company surpassed its sales goal. Don’t fix what isn’t broken. Keep doing exactly what you’re doing, because it’s working really well.
The Correct Answer Is:
- Realize the customer journey can be very long and complex, and put together a proposal to incorporate data-driven attribution.
Warming Up
I hope after going through this post, you might have gotten the answer to your question “Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?”. May you successfully pass the exam and get the certificate. Best of luck!
