If you have come here looking for an answer to the question “Why would an advertiser use pre-targeting vertical exclusions?”, then you have come to the right place. In this post, I have answered your question correctly. So, without further delay, let’s jump into it.
Why would an advertiser use pre-targeting vertical exclusions?
Options
- If they wanted to prevent their ads from running on mobile and tablet devices
- If they wanted to prevent their ads from running on a specific publisher domain
- If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
- If they wanted to prevent their ads from running on a specific mobile app
The Correct Answer Is:
- If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
Warming Up
After reading this post, I hope you got the correct answer to your question “Why would an advertiser use pre-targeting vertical exclusions?”. I also hope that you have passed the DoubleClick Ad Exchange Brand Controls Basics Assessment Exam easily. Best of luck.