When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Digital Marketing, Google Ads Apps Certification Assessment Answers

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When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Options

  • Build user base and installs at scale.
  • Add campaigns that focus on higher-value installs by focusing on in-app actions.
  • Activate existing users with engagement campaigns.

The Correct Answer Is:

  • Build user base and installs at scale.
  • Add campaigns that focus on higher-value installs by focusing on in-app actions.
  • Activate existing users with engagement campaigns.

Warming Up

The question above “When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.” was asked in Google Ads Apps Certification Exam. I hope you found the answer to your question and are able to pass the exam. Good luck!