What step should be taken to determine which creatives had the lowest eCPM over the last month?

Digital Marketing, Display & Video 360 Certification Exam Answers

You must have arrived here looking for an answer to the query “What step should be taken to determine which creatives had the lowest eCPM over the last month?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.

What step should be taken to determine which creatives had the lowest eCPM over the last month?

Options

  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
  • Go into the creative section for the advertiser and compare the inline metrics for eCPM
  • Generate a Standard report grouped by creative with the eCPM metric selected
  • Generate an Audience Composition report grouped by audience with the CPM metric selected

The Correct Answer Is:

  • Generate a Standard report grouped by creative with the eCPM metric selected

Warming Up

So that was the answer to your query “What step should be taken to determine which creatives had the lowest eCPM over the last month?”, which was asked on the Google Display & Video 360 Certification Exam. I hope that it helped you in obtaining the certificate. Best of luck!