If you are stuck with the question “What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?” and are not able to proceed during the Measure mobile effectively Assessment Exam, you no longer have to worry. I have come up with the correct answer to your question.
What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?
Options
- Establish a baseline of store traffic before the campaign. Release display ads when you know your customers are most likely to be online. See if store traffic increases after display ads are released.
- Incorporate some geo- or A/B testing into your marketing plan. See how different people in different regions respond to your display ads. Choose the most popular ad to base your next campaign.
- Conduct a survey from previous customers on the following topics: favorite cake flavors, dessert preferences, favorite cake recipes. See if store traffic increases after the survey has been issued.
- Add click-to-call buttons to your mobile ads. While the behavior will have to be extrapolated somewhat, you should still see an increase in store traffic. Encouraging calls adds that valued human touch.
The Correct Answer Is:
- Establish a baseline of store traffic before the campaign. Release display ads when you know your customers are most likely to be online. See if store traffic increases after display ads are released.
Warming Up
I hope after going through this post, you might have gotten the answer to your question “What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?”. May you successfully pass the exam and get the certificate. Best of luck!
