What is meant by A/B testing in marketing?

Digital Marketing, Fiverr Social Media Marketing Exam Answers

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What is meant by A/B testing in marketing?

Options

· Clinical testing of medical products before legally allowing them for sale

· Testing 2 versions of an advertisement to see which elicits the best response

· Testing of 2 different products

· Testing via 2 mediums, such as radio and television

The Correct Answer Is:

· Testing 2 versions of an advertisement to see which elicits the best response

Warming Up

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