You must have arrived here looking for an answer to the query “The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.
The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?
Options
- New subscribers
- Bounce rate
- Exit rate
- Average time on page
The Correct Answer Is:
- Bounce rate
Warming Up
So that was the answer to your query “The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?”, which was asked on the Google Mobile Experience Certification Exam. I hope that it helped you in obtaining the certificate. Best of luck!
