Louise, who works for a computer company, is trying to understand why customers she targeted in the “Care” stage didn’t convert. She sent them a “For your first purchase of software, get a discount” display ad. Why didn’t this work?

Digital Marketing, Programmable marketing basics Assessment Answers

If you are stuck with the question “Louise, who works for a computer company, is trying to understand why customers she targeted in the “Care” stage didn’t convert. She sent them a “For your first purchase of software, get a discount” display ad. Why didn’t this work?” and are not able to proceed during the Programmable marketing basics Assessment Exam, you no longer have to worry. I have come up with the correct answer to your question.

Louise, who works for a computer company, is trying to understand why customers she targeted in the “Care” stage didn’t convert. She sent them a “For your first purchase of software, get a discount” display ad. Why didn’t this work?

Options

  • This message would have worked better for the “Do” stage.
  • This message would have worked better for the “See” stage.
  • This message catered to customer awareness.
  • This message would have worked better for the “Think” stage.

The Correct Answer Is:

  • This message would have worked better for the “Do” stage.

Warming Up

I hope after going through this post, you might have gotten the answer to your question “Louise, who works for a computer company, is trying to understand why customers she targeted in the “Care” stage didn’t convert. She sent them a “For your first purchase of software, get a discount” display ad. Why didn’t this work?”. May you successfully pass the exam and get the certificate. Best of luck!