In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

Digital Marketing, Google Ads Video Advertising Certification Exam Answers

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In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

Options

  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

The Correct Answer Is:

  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

Warming Up

The question above “In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?” was asked in Google Ads Video Advertising Certification Exam. I hope you found the answer to your question and are able to pass the exam. Good luck!