In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

Digital Marketing, Google Ads Video Advertising Certification Exam Answers

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In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

Options

  • Add a call-to-action (CTA) overlay
  • Rotate two or three different video ads
  • Fine tune her target audience
  • Shorten the video ad’s duration

The Correct Answer Is:

  • Add a call-to-action (CTA) overlay

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The question above “In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?” was asked in Google Ads Video Advertising Certification Exam. I hope you found the answer to your question and are able to pass the exam. Good luck!