If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

Digital Marketing, Google Ads Video Advertising Certification Exam Answers

If you are looking for the right answer to the question “If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?”, you have come to the right place. Here, I’ll provide you with the correct answer to your question. So, without further ado let’s jump right into this.

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

Options

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • Views, impressions, unique users, awareness lift, and ad recall lift

The Correct Answer Is:

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Warming Up

The question above “If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?” was asked in Google Ads Video Advertising Certification Exam. I hope you found the answer to your question and are able to pass the exam. Good luck!