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Home - YouTube Creative Essentials Assessment Answers

YouTube Creative Essentials Assessment Answers

How can you create video ads to maximize effectiveness on YouTube?

How can you validate a specific assumption about your audience?

How can you produce video ads to perform well on YouTube?

How have Bumper ads performed in Google-run studies?

In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

To validate a campaign idea, which tool can be used to explore popular search queries?

What can Brand Lift measure?

Which demonstrates the “Attract” principle in the ABCDs?

Which demonstrates the “Brand” principle in the ABCDs?

Which demonstrates the “Connect” principle in the ABCDs?

Which demonstrates the “Direct” principle in the ABCDs?

Which is a best practice for creating effective Bumper ads?

Which report provides insight into the many ways viewers find videos?

Which report shows how long a video keeps its audience?

Which report shows how long a video was watched in aggregate?

Which story arc can be the most impactful on YouTube?

Which targeting type can help your client reach consumers who frequent department stores?

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

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