Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?
What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?
If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:
Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.
Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?
To build cultural relevance for your brand, your messaging should be based on a combination of (select three):
What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?
Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.
How many ad formats should you use to increase the probability of having a successful connect campaign?
True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.
If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)
What did Bain identify as a significant differentiator for brands that had successful launch campaigns?
True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.
________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.
Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?
