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Home - Microsoft Search Advertising Exam Answers

Microsoft Search Advertising Exam Answers

Which of the following is not considered in calculating quality score?

What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads?

Well, you must have landed here to find the answer to the question “Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely- including some close variants- with no extra words

Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?

When using Google Import, which of the following may be modified automatically as part of the import process?

How is a click-through rate defined?

What level or levels can ad targets be set?

In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked.

When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?

Complete the following sentence by selecting 2 correct answers: With Microsoft Advertising, you can use Dynamic Remarketing…

How many types of Dynamic Remarketing lists are available to an advertiser?

Microsoft Advertising allows you to import a keyword list from Google.

Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?

Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting option should they choose?

What are the benefits of using in-market audiences?

For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?

Ad group settings must inherit settings from the campaign level.

With conversion tracking, the only thing possible to track is when a customer actually purchases a product.

Helena wants to compare the performance of ads running on owned and operated sites to ads running on the Microsoft Search Partner Network. In which of the following ways can Helena do this?

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Which of the following are Microsoft Advertising budgeting options?

Microsoft Advertising saves your Google Ads sign-in information for easier access with other Google Imports.

What are some benefits of using remarketing in your paid search campaign?

Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance?

Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?

Which of the following will not import using the Google Import tool?

Cathleen wants to check that three Universal Event Tracking (UET) tag is functioning correctly on the website, ‘Cathleen’s Musical Instruments’. Which of the following options would enable Cathleen to do this?

Responsive Search Ads can be imported from your Google Ads campaign.

Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.

Which of the following is true about Universal Event Tracking (UET)?

Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of report should Hitesh run?

What should you know before importing a file in Microsoft Advertising Editor?

What is an EXTA?

You can use the Google Import feature to import an in-market audience to your campaign.

Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. They believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?

When is a customer removed from the Dynamic Remarketing list?

Which of the following payment methods are allowed if using a post-pay threshold?

Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?

What are impressions?

What are the words or phrases a user types into a search box referred to as?

Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose?

What does a Callout ad extension provide?

Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?

How is a conversion rate defined?

Broad match keywords have the most potential for high impressions.

What does SERP stand for?

To pay with monthly invoicing, you will need to have a live insertion order set up.

Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

Dynamic Search Ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.

Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?

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