True Or False? To Make Sure You’re Appropriately Communicating The Value Of Your Content, You Should Define As Many Benefits As Possible When Promoting It. The More The Better.
True Or False? When Identifying Raw Material For Generating Ideas, It’s Best To Stick With A Specific Area Of Focus. This Way You Can Become An Expert In Generating Ideas In This Field.
True Or False? When Instilling A Growth Mindset Within Your Organization, It’s More Important To Receive Buy-In From The Customer Support Team Than The Products And Services Team.
True Or False? You Should Initially Spend Less Time Promoting Your Content Than You Did Creating It, So You Can Increase Your Content Output.
When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers?
When Republishing Your Content, How Can You Make Sure The Republished Post Stands Out In Contrast To Your Original Post In Search Engine Result Listings?
Which Of The Following Do You Need To Include In A Republished Piece Of Content To Maintain SEO Authority And Attribute Value To The Appropriate Website Or Author?
You Are Trying To Turn An Ebook Into A Checklist, Which Method Should You Keep In Mind When Repurposing Content?
You Have A Top-Performing Blog Post That You Want To Republish. Which Platforms Should You Republish It To?
You Just Landed Your Dream Job As A Content Creator At A Local Startup. It’s Your First Week And Your Boss Asks You To Perform A Content Audit To Get Acquainted With The Company’s Collateral As Well As Organize It. Where Might You Start Looking For Content That Already Exists?
You’re A Content Creator For An Automobile Dealership. You’re Looking For Some Inspiration To Help Generate New Content Ideas For An Upcoming Holiday Promotion. What Source Might You Find Valuable And Be Inspired By?
You’re Analyzing The Performance Of Your Social Channels And You Notice That Facebook Consistently Outperforms Your Twitter And Linkedin Page. What Should You Do Next?
You’re In A Brainstorming Session With Your Co-Workers. You Come Up With Five Topics For Your Ebook, Your Colleague Says That’s All You Need. How Should You Respond?
You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?
Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?
Your Boss Has Tasked You With Writing A Company Story That Will Help Make Them Stand Out From Their Competitors. Keeping This In Mind, What’s The Most Effective Question You Should Start With?
Fill In The Blank: __________ Is When You Help Guide Your Prospects Through Purchasing Your Products Or Services.
Fill In The Blank: _______________ Helps You Group An Audience Together Based On Specific Criteria From A Large List Of People.
Fill In The Blank: A Great Way To Create A Comfortable Atmosphere For A Company Brainstorm Is To Start Off With _________.
Fill In The Blank: All Of The Following Are Engagement Signals That Help You Understand Your Content’s Effectiveness, Except For _______________.
Fill In The Blank: The _________ Can Help You Develop A Mission Statement That Connects With Your Audience.
Fill In The Blank: The Following Sentence Is An Example Of ____________ Voice? “The Grocery Shopping Was Done By Your Father.”
