True Or False? You Want To Strive For A Very Little Drop Off Between The Number Of People You Sent To And The Number Of People You Were Able To Successfully Deliver To.
Using The Data You Have On Each Of Your Contacts—Such As When They Open, Click, And Convert—And Scheduling Your Emails To Send When Your Contacts Are Mostly Likely To Engage With Your Email Is The Definition Of What?
When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy?
When Deciding To Run An A/B Test, Your Team Discusses The Length Of Time You Want To Run Your Test For. What Should You And Your Team Do To Define The Time Range?
When Looking To Send Email To Your Contacts You Need To Collect What _______ To Help Build The Trust You Need To Create Lasting Relationships With Your Contacts.
When Planning An Effective Lead Nurturing Campaign, What Is The First Step That You Should Take As An Inbound Professional?
When Sending Emails And Setting Goals, You Want To Go Beyond Checkpoints Of Activities For Your Goals. What Are Examples Of Checkpoints Of Activity?
When Sending The Right Email, There Are Three Key Things You’ll Need To Understand: Why You Are Sending That Email, Your Goal, And The Value You’re Delivering To The Person On The Other End Of The Send. This Gives You The Foundation To __________.
You Can Use Your Database And Contact Management Strategy To Do A Few Things: See The Whole Picture Of Every Contact, Organize Contacts To Keep A Healthy Database At All Times, And What Else?
You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?
You Received An Email This Morning Where The Content Didn’t Align With The Subject Or The Context In Which You Were Receiving It. It Was A Jarring Experience For You. What Was This Email Not Doing?
You’re Looking To Send An Email To Three Different Lists Of Contacts. You’ve Created Each Segmented List Based Off Where Those Contacts Are In Their Research Process With Your Company. What Type Of Lists Have You Created?
Your Email Metrics Are Your Listening Device To Refine And Improve Your Marketing Emails Over Time. What Can Your Metrics Help You Track?
If Explicit Data Is Information That Is Intentionally Shared Between A Contact And A Company, What Is Implicit Data?
If You Have An Offer That’s Targeted Towards Your Leads In Your Database And Wouldn’t Provide As Much Value To Your Customers, What Could You Segment By To Send Only To Your Leads?
In An Interview With The Hubspot Partner Campaign Creators, What Did They Say Is One Of The Most Important Parts Of Their Lead Nurturing Strategy?
In The Email World, Consent Can Be Defined As Any Time You Collect Verifiable Permission From An Email Recipient To Send Them Email. What Is One Way You Can Collect Consent?
Lead Nurturing Can Be Defined As A Way To Build Relationships. While Building These Relationships, There Are Key Benefits To Your Business. Lead Nurturing Will Help You Build Relationships By Being The ___________.
Segmentation Is An Important Piece Of Your Inbound Email Marketing Strategy. What Does Segmentation Primarily Help You Do?
Sending The Right Email Requires Tactical Aspects. Which Of These Are Tactical Aspects Of Sending The Right Email?
Someone On Your Team Hands You A List To Send Out Your Newest Marketing Email To. You Have Been Working On This Email For A While, And They Said The Contacts On This List Will Appreciate The Content. As An Inbound Professional, You Know You Can’t Send To A Purchased Or Enriched List Of Contacts. You Need More Information About This List In Order To Send To Them. How Could You Respond To Your Co-Worker?
