If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:
It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:
The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?
Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?
If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.
Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.
Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?
Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
Evaluate this hero statement: Jepsonite Security Systems is a hero to first-time homeowners who are in the market for a security system.
Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?
Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?
Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?
Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
All of the following are reasons to implement technology as part of your sales enablement strategy EXCEPT:
True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
