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Home - HubSpot Marketing Software Certification Exam Answers

HubSpot Marketing Software Certification Exam Answers

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

All of the following are components of a topic cluster EXCEPT:

Most organizations target how many buyer personas?

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

Which parts of your organization can benefit from buyer personas?

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

What is the definition of contact management?

Which of the following metrics are marketing teams NOT likely to report on?

Which of the following options reflects the correct sequence for establishing goals with your team?

Marketing Hub users will frequently use which of the following menus in HubSpot?

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

All of the following are ways you can report on a campaign EXCEPT:

Which type of pillar page is in the form of an ungated guide or ebook?

True or false? Pillar pages make landing pages obsolete.

How does a landing page typically gather information about site visitors?

What are the elements of a traditional conversion path?

True or false? Logos are always global content and can’t be swapped out on individual pages.

True or false? Big companies require complex page templates.

Which sentence best describes collaboration in the CMS?

Which of the following tasks can be performed in settings?

Fill in the blank: For distraction-free editing, click ___________.

Fill in the blank: To preview your post, click __________.

What type of file can you import in draft mode instead of starting a blog post from scratch?

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

True or false? You have up to one week to edit the name of a campaign.

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

All of the following are examples of SMART goals EXCEPT:

All of the following are examples of how you can export campaign data EXCEPT:

When should you ungate content?

What’s the difference between a form and a pop-up form?

What is a lead flow?

Where is information collected by your form submissions stored in HubSpot?

What is the advantage of using a form?

Why should you limit the number of form fields you use on your form?

What is a form submission notification?

Your form submission rate tracks:

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

True or false? You can use your HubSpot CTAs in externally hosted content.

You should base the design of your CTA on the following:

A call-to-action button is also known as a:

Why should your call-to-action contain action-oriented language?

What are/is the area(s) you need to consider when building a call-to-action?

What is a call-to-action button?

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