A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?
Fill in the blank. Marketing automation is a software platform designed to help marketers automate ______ tasks.
Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.
Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.
Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.
Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.
Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.
Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.
True or False? An effective content distribution strategy is all about getting your content in front of the most people.
True or False? Buyer personas can help you identify your target audience’s preferred content distribution channels.
True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.
Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?
If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?
The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?
True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.
True or False? The most effective way to initiate a buyer persona interview request is through a phone call.
True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.
True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.
True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.
Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?
