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Home - HubSpot Inbound Certification Exam Answers

HubSpot Inbound Certification Exam Answers

True or false? As buying behavior changes, the inbound philosophy will also evolve.

What are the five inbound principles?

True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.

Which of the following is a problem with thinking of your business as a funnel?

What is the relationship between the inbound methodology and the concept of a flywheel?

Fill in the blank: Your __________ is your strongest acquisition lever.

Fill in the blank: The inbound methodology is a ____________.

True or false? Most buyers start researching potential solutions before they meet with a salesperson.

What is the purpose of the delight stage of the inbound methodology?

When does the engage stage of the inbound methodology begin?

What occurs during the attract stage of the inbound methodology?

True or false? When you standardize, you’re creating a single standard answer that has no variations.

Who is responsible for delighting prospects and customers?

Which of the following is NOT a reason to think of your business as a flywheel?

Which of the following is the best way to align a company’s employees around a single purpose?

What does a knowledge strategy allow you to do?

If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?

Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.

Why do the inbound principles exist?

Which place is recommended for the storage of your prospect’s information?

Untitled document

Fill in the blank: You standardize for ______________.

When it comes to inbound best practices, you personalize for:

How can thinking of your business as a flywheel foster cross-team collaboration?

In a flywheel business, which of the following is the most important source of new prospects?

How can you apply flywheel thinking to your company’s budget?

Why is it common for companies to think of themselves in terms of a funnel?

Which of the following is NOT a key part of a company’s culture?

Which of the following is NOT something you would take into account when contextualizing information?

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

What is Jobs Theory?

When you use Jobs Theory to develop a timeline of events, where does that timeline start?

When it comes to goal setting, what are key results?

What is the relationship between your company’s purpose and your buyer personas?

True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

What kinds of information does your customer service team likely need included in each persona?

What kinds of information does your sales team likely need included in each persona?

Which of the following best describes a buyer persona?

True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.

In the three horizon framework, what does horizon three symbolize?

What’s the maximum number of top priorities a company should have at any given time?

True or false? Objectives typically have a designated time period, while key results can be long lived.

In the three horizon framework, what does horizon two symbolize?

True or false? Every business exists primarily to create profits.

In the three horizon framework, what does horizon one symbolize?

When it comes to goal setting, what are objectives?

What is the three horizon framework?

Who at your company will buyer personas most benefit?

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