Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?
True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.
Fill in the blank: When using Growth-Driven Design, you can experience ______, _______, and ______ compared to traditional web design.
Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us ____
Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?
When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?
Why is it important to have an integrated tool stack that pulls all user data into one centralized place?
Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?
Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.
Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?
Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
Fill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.
Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.
True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.
Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?
When customizing your launch pad acceleration approach, which of the following possible acceleration methods should you NOT use?
Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?
Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.
Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
Which statement best describes why it’s important to run experiments to test the action items your team is building?
True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.
Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?
Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
