Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.
Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.
Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?
Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?
If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
What ad tracking method should you use to retarget people on social media who have visited your website?
What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
