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Home - HubSpot Digital Advertising Certification Exam Answers

HubSpot Digital Advertising Certification Exam Answers

Which of the following is NOT an ad targeting strategy?

Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.

With demographic targeting, you could reach people who:

Fill in the blank: You should use a target CPA bidding strategy when you have _____.

Which of the following is NOT one of the three elements of a marketing mix?

Which of the following is an example of a business’s “reasons to believe?”

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

What should your decision stage ads do?

What should your consideration stage ads do?

What should your awareness stage ads do?

Which of the following is NOT a stage in the buyer’s journey?

What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.

With contextual targeting, you could reach people who:

With behavioral targeting, you could reach people who:?

Fill in the blank: The goal of a commerce ad is to increase _____.

Fill in the blank: The goal of a content ad is to increase _____.

Fill in the blank: The goal of a concept ad is to increase _____.

Which of the following ad copy examples follows the best practices for simplifying language?

Which of the following is NOT an ad copywriting best practice?

Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?

What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.

True or false: The rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.

A Facebook core audience is based on:

What are best practices for optimizing your conversion path? Select all that apply.

What is conversion rate optimization (CRO)?

Following the rule of thirds helps you:

Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.

What is the benefit of advertising in Instagram Explore?

What is the best way to advertise on Instagram?

What do sponsored messages on Facebook Messenger allow you to do?

What is one advantage of advertising on LinkedIn?

What type of company would be most likely to find success advertising on Pinterest?

What symbol would you use to add a negative keyword?

Which of the following represents a phrase match keyword?

What symbol would you use to add a broad match modifier?

Which of the following represents an exact match keyword?

If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?

If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

What is one benefit of running search ads for brand keywords?

Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

What is the difference between a brand keyword and a non-brand keyword?

What is one ad type that is unique to Snapchat?

Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

In what order should the steps to conduct a marketing experiment be completed?

A/B testing (split testing) is the process of:

What ad tracking method should you use to retarget people on social media who have visited your website?

What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?

Fill in the blank: Automated bidding is powered by _____.

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