You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
When designing your navigation, your primary objective should be to include keywords for search engines.
It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?
True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.
Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?
True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
True or false? You can use custom contact properties you’ve created for forms as personalization tokens.
In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?
In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
