According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
