You just launched a campaign last week and want to check on performance stats. What metric should you look for in Insights?
Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?
Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?
Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?
Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?
Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?
What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?
What is the most important factor to consider when evaluating viewability and ad position performance?
Paul wants to make sure his ads reach users who visit a popular delivery app. Which dimension will he choose when setting up his bid multipliers?
To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?
When setting up Floodlight activities for a call-tracking service, what should the primary source of conversions be?
Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. How many can Jane track within one ad group?
Ingrid’s client is the online sporting goods retailer, Sports Gear. What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?
In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. How much is the value of this action along the purchase funnel?
Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. How do you ensure their ad directs users to the correct site for their device?
Hassan’s client places specific value on conversions based on which device they occur on. How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?
Due to a change in budgeting, you need to quickly adjust your entire campaign to automatically increase bids on mobile devices by 20 percent. How can you accomplish this?
Denise has just set up of a call-tracking service and uploaded her first batch of conversions. How does Denise report on these offline conversions in DoubleClick Search?
