If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?
Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?
Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?
True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.
Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?
Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?
BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?
If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?
Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?
Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select
Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?
True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)
Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?
Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.
Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?
What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the
LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?
Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?
Which of the following will notify advertisers when their campaign has run out of budget during the day?
Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?
GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?
True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.
Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?
Which of the following search terms would be considered a broad match for the keyword “artist easel?”
Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?
