In-banner placement tags can be generated as one of these format options: script, iFrame and auto-detect type.
Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.
If variables/parameters are to be passed through a noscript Tag Manager code the webmaster needs to add them manually.
Michael is looking for a report which will list out attributes of the path to conversion events such are ad names and publisher sites running the ads. Which report field type is the best option for Michael?
If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner’s email address.
If you see red highlighted fields in your clickthrough and events spreadsheet during import validation it means that:
When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in SAS is called:
Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?
A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day. Which creative instance will load when served for the fourth time to the same user in the same day?
Karina’s main campaign KPIs are CTR and impressions delivered. Which type of report is the best option to get this data?
Anna has access to multiple accounts in SAS and she is setting up a conversion RDF for all of them. By default (no additional settings applied) the system will generate:
Jason works for an advertiser called “Velda&Waag” who just set up a new Tag Manager in SAS and generated the tag code. What is the first step they should take in order to fully utilize benefits of Tag Manager, before sending the tag code to the webmaster
A customer searched online for a truck to rent and “Trucksy” came up as one of the results. Upon clicking on the paid search ad, they were taken to the “Trucksy” webpage where a Tag Manager triggered a conversion activity. Which of the following site acti
The type of third-party activity fired independently from any other SAS activity (added in the “Then” section of an activity rule) is called:
Lisa wishes to review a conversion report which lists out all dimensions related to the conversion-winning event, such as event date or event location (country). Which report field type is the best option for Lisa?
Upon deploying a code on a website, the tag administrator has the power to control when and where will the activities fire. There is usually no need to further touch the website for any additional tag implementation.
Ivan is about to launch a customer campaign across three sites with multiple banner sizes and a budget allocated per site. The most effective way for Ivan to traffic the campaign and track overall data and spend per site would be to:
Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.
Which placement types require creative attached in order to complete trafficking and generate placement tags?
Anna’s user permissions allow her to access multiple agency accounts in SAS. How does she pull reports for a single agency account?
