Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?
Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)
Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?
Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?
Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?
Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.
Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?
Ramona wants to promote her best selling graphic novel with a creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?
If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?
Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?
Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?
Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?
Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.
Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)
Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?
Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.
What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.
Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.
Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?
