If you have come here looking for an answer to the question “After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?”, then you have come to the right place. In this post, I have answered your question correctly. So, without further delay, let’s jump into it.
After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?
Options
- Adjust Campaign Manager creative messaging
- Tell his colleague to keep directing spend to desktop inventory
- Adjust Campaign Manager creative rotation
- Tell his colleague to create new placements for rotation
The Correct Answer Is:
- Tell his colleague to keep directing spend to desktop inventory
Warming Up
After reading this post, I hope you got the correct answer to your question “After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?”. I also hope that you have passed the DoubleClick Optimize performance in Campaign Manager Assessment Exam easily. Best of luck.
